Targeted Website Traffic From Ezines

A good ezine editor keeps his list targeted, fresh and interested. All you need to do is find the ezines that target YOUR market.

Once you start making money from your work online and know that all you have to do is ______ to make money, whatever you use to fill in that blank becomes the best use of your time.

If, like me, writing is what makes you money, then the time it takes to research, market, link, promote, advertise, answer emails, maintain a website, and do your bookkeeping are minutes and hours wasted. Whether or not this is "time well wasted" depends on your results.

I try to keep it simple. I write fresh website content and use Publisher-For-You as my webhost because so many of these tasks become automated. Now all I need is targeted traffic - that's what article marketing is for. How do I do that most efficiently?

Submitting articles to directories is easy and fast. Finding individual ezines on my own to send articles to directly is the most targeted, but takes a lot of time. You have to find the good ezines that target YOUR market and send them articles one at a time.

But, by comparison, submitting to directories is like fishing in a pond that holds some unknown variety of fish. You don't know if you'll catch the kind of fish you want or how many are there.

Why are ezines a source of the best traffic? Because a good ezine editor keeps his or her list growing, fresh (by making opting out easy), and interested.

I've simplified this task by becoming a member of Charlie Page's "Directory of Ezines". My spell checker is goofing on me - it's not recognizing the word "ezines" and suggesting the word "craziness". Crazy as in 'crazy like a fox', maybe.

I can log in at the Directory, fill out a form that describes what I'm looking for in an ezine, and then get a page of results. I can subscribe to newsletters, look at sample issues, read all sorts of statistics, email the editors and more, right from this one results page.

What statistics and features do I look for in a good ezine? I look for how on-topic the articles are, how often it comes out, how many subscribers it has, and how easy it is to opt out.

As an ezine writer, I like to contact my list with an update once or twice a month with a newsletter, more if something big comes up that can't wait. This is usually a tool or technique that is free or inexpensive but extremely useful. I hate getting weekly or more emails that are just big salesletters. Hate 'em, hate 'em, hate 'em. So I look for similar publication rates.

Believe it or not, I prefer ezines with fewer subscribers. Again, I think there is more of a personal investment from an editor in a small list than in a big one. A big one may signify a lot of subscribers who opted in because of a free offer, or who were part of a joint venture.

As for opting out, I like it when people opt off of my list. I then feel more confident that my readers actually do read my writing.

If my newsletter has all these qualities (targeted articles goes without saying), then I know I have a hot targeted list and can offer advertising/targeted traffic to other websites and to my affiliate merchants.

Charlie's Directory makes all the research so much easier. If you've every Googled around looking for ezines, you know how futile and time-wasting that can be. Heck, if you want to save yourself the membership fee and have a lot of time to kill, go for it, just Google.

Me, I have clients waiting to pay me good money just to write for them. I have affiliate programs waiting for me to send hot prospects their way. Time ain't money if all you've got is time. If you've got a business, you need Charlie Page's Directory of Ezines to help you find that targeted website traffic.

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