You can switch between web site or blog mode with Publisher-For-You with one click.
I’ve gotten the hardest work done, in terms of building a web site. I’ve brainstormed, researched, and put myself into my customers' shoes.
Why is the hardest work done? Because now I will write content around each of my keywords [and I have a list of dozens] and I'll monetize each page with relevant, quality affiliate links [which I also have a list of, and each is associated with a particular keyword or phrase].
How easy is that? I pick the keyword off the top of my list and write an article. If I have any difficulty doing this, I also have a list of information sites using the same keyword that I can reference for ideas. Monetization is easy by turning a few keywords sprinkled naturally throughout the text into links to affiliate sites or products.
Using Built-In Tools for Custom Website Design
Before I get into writing that first page I explore Publisher-For-You a little. If you don’t already have an account, well, what are you waiting for?
I sign in to my account and spend some time clicking around. I choose one of the default color schemes. For now, I just type my domain name into the header, using my top keywords: Kathryn's Favorite Free Knitting Patterns.
Sidenote: When choosing a domain name, first I tried free-knitting-patterns.com; it was taken. So I added the word "favorite" - it was available.
Then I sampled blog and web site modes, within Power Publish/Mode. If I publish in Site mode, my homepage will be published as article #0 and will always stay the same. My next page will be article #1, and so on. In blog mode, my most recent article will always be on my homepage.
I decide to create a couple categories, also within Power Publish/Mode, so when my reader visits my site map she can select articles by category, number, title, or simply view all the articles. She can choose to view them in chronological order or in reverse order.
It’s worth it to spend the time clicking on all the buttons and thinking about how I want to present my information on my web site before I start writing, however, there's nothing quite like jumping in and doing it to see how it looks and feels.
I’ve decided to write my knitting site in blog form. Each page stands alone; categories will be sufficient to group pages and make some reader experiences easier. For example, if my reader wants to view all the beginners knitting patterns only, that will pose no problems.
My writing will be random; one day I may write a new pattern, another day I may review a book, another day I may discuss knitting needles, and so on. My latest article will always be on my home page. I don't foresee any problem with that.
Switching Site Modes is Easy, Unless You're Me
With this how-to site, however, I started out in Site Mode, switched to Blog, then decided I liked Site Mode better.
There is absolutely no problem in the switching; you just click a button and it happens, seamlessly and effortlessly. The problem is me, not the program ;-) While in the initial Site Mode, I wrote a page or two, added a few articles from the Publisher-For-You article stockpile, and then wrote a couple more of my own. They were numbered accordingly from 0 to whatever, in the order that I published them on my site. This was problem-free and very easy.
I had second thoughts about the articles I’d published from Publisher-For-You. I decided that I wanted the first articles to be my own writing, uninterrupted by other articles. So I deleted the Publisher-For-You articles and just used mine.
But the numbers didn’t change, which makes sense; imagine the script that would need to be written to handle if a publisher had hundreds of articles and then started removing some! So I simply deleted all my articles and then republished the keepers in the order I wanted to include them. This was doable with just a handful of articles, but I wouldn’t recommend it for any more than that.
It went something like this: I wrote articles 1,2, and 3, then imported 4 articles that got numbered 4,5,6 and 7, and then wrote articles 8,9,10, and 11. When I deleted 4-7, my remaining articles were numbered 1,2,3,8,9,10,11. This could be confusing to the average reader who might wonder what happened to the "missing" articles.
Using my 20/20 Hindsight, Building Your Website will be Easy
I know this was wordy and maybe even a bit confusing, but if you read it carefully you’ll see that I’ve described the only problems I’ve found so far with switching between modes. You need to think about what you want your website to do. If each article can stand alone, then Blog mode is fine, but if your articles need to be read in order, from first to last, you may want to use Site mode.
So, now that I’ve done all that and have my keyword list before you, go ahead and write that first article. Whether I'm writing in site or blog mode, I’ll want my first page to be an outline of what my web site is all about. I'll be sure to sprinkle those keywords around, especially in my title, summary, and subheads. I'll use bold type and bullets when appropriate.
By the way, my summary may very well be what appears as my page description in the search engines, so I'll keep it brief but pack a punch.
Write on!
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